Ingredient spotlight

At Paula’s Choice, we love to explore and analyse research and spread the word about truly beneficial, emerging ingredients on the skincare scene. One that’s been getting a lot of attention recently is ectoin (“ek-toe-een”), often referred to as “the new niacinamide”.

Retinoids are skincare’s cream of the crop, and for good reason. This group of vitamin A derivatives helps to improve signs of ageing, breakouts, clogged pores and the appearance of post-breakout dark spots.

In the world of skincare ingredients, squalane oil ranks as one of the most effective for dry skin. Though often labelled an oil...

In the world of skincare, trending ingredients come and go, but research shows that hyaluronic acid is not just a trend. In fact, it’s one of the best ingredients you can use to replenish and hydrate the skin.

Vitamin C is one of the most popular skincare ingredients, but is it worth the hype?

Topical retinoids, including retinol, are research-proven anti-ageing powerhouses that can benefit nearly everyone’s skin. But it isn’t all about giving a youthful look. They also offer many benefits from tackling uneven tone to texture and they are available in formulations that suit a wide range of skin types and concerns.