Paula's Choice Bestsellers

Our iconic global bestseller, this clinically proven daily exfoliating toner with salicylic acid quickly unclogs pores & controls oil for clear, glowing skin.

A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.

A high potency retinoid treatment that smooths lines & wrinkles, fast and without irritation.

Protect, brighten & hydrate skin in one multi-active step.

Restore the balance of your skin with this lightly hydrating toner.

An ultra-lightweight formula containing a vital selection of antioxidants and broad-spectrum sun protection to fight & prevent signs of ageing.

A clinically proven lip treatment packed with 3X pro-collagen peptides and shea butter to visibly plump, smooth lines and deeply hydrate instantly & over time.

This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.

Stronger skin begins with barrier repair.

Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.

This soothing, milky toner immediately hydrates & calms redness, while both strengthening the skin’s barrier and supporting the microbiome to help prevent future sensitivity.

Our new & improved bestselling 15% vitamin C brightens skin, improves the appearance of fine lines & wrinkles and boosts glow in 15 minutes for immediate results – without irritation.

Ultra-rich hydrating cream with 0.2% retinol that reinforces the skin's barrier and smooths fine lines.

Gentle, milky toner offers superior hydration while minimising the appearance of wrinkles.

A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.

This unique formula uses potent azelaic acid & other powerhouse ingredients to clarify uneven tone, target stubborn spots and soothe skin – resulting in smoother, more radiant, younger-looking skin.

Creamy cleanser gently yet effectively removes dirt and makeup for clean, smooth skin.

A targeted treatment with six pro-collagen peptides that visibly firms and smooths wrinkles in as little as 15 minutes and over time.

An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.

Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.

All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.

A triple-action cleansing balm formulated with omega's 3, 6 and 9 to cleanse, nourish and hydrate while rinsing completely clean.

Calms and hydrates very dry, sensitive and flaky skin.

A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.

Water-light fluid minimises the appearance of pores and protects skin from the sun.

This day cream with SPF 30 brightens, hydrates and protects against pollution and UV rays.

An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.

This oil-free moisturiser hydrates acne-prone skin without clogging pores or making breakouts worse.

Protects skin from the sun and improves skin tone.

Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.

A soft, cushiony cleanser that removes makeup & impurities whilst preserving the skin’s barrier. The soothing formula leaves a silky-smooth finish and has a redness-reducing benefit.