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The Paula’s Choice BRIGHTEN UP collection features vitamin C formulas designed to revive dull-looking skin, improve uneven tone, and reduce hyperpigmentation while defending against daily environmental stressors.
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.
Helps skin look instantly brighter with L-ascorbic acid (pure vitamin C)
Clinically proven to improve visible signs of ageing*
Ferulic acid & vitamin E boosts skin's defenses while stabilizing vitamin C
An advanced yet gentle Vitamin C serum that instantly and visibly brightens skin while helping improve the look of uneven tone, texture, firmness, and other visible signs of ageing.
Promotes radiant-looking skin
Strengthens skin's natural barrier
Leaves skin soft and hydrated
All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.
Minimises discolouration
Fades brown spots
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.
Brightens skin
Visibly reduces fine lines
Targets the root causes of dark circles & puffiness
Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.
Reduces the look of discolouration & appearance of fine lines and wrinkles
Improves skin texture with minimal irritation
Brighten skin in the AM and targets signs of ageing in the PM with a trio of bestsellers: 25% vitamin C serum, dual-retinoid serum, and a bonus 2% BHA exfoliating pad. Together, this limited-edition set delivers visibly brighter, smoother, and firmer-looking skin for the holidays.