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The Paula’s Choice BRIGHTEN UP collection features vitamin C formulas designed to revive dull-looking skin, improve uneven tone, and reduce hyperpigmentation while defending against daily environmental stressors.
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.
New gentle formula, immediate results
Vitamin C visibly brightens skin
Feather-light, liquid formula absorbs quickly
Our new & improved bestselling 15% vitamin C brightens skin, improves the appearance of fine lines & wrinkles and boosts glow in 15 minutes for immediate results – without irritation.
Brightens skin
Visibly reduces fine lines
Targets the root causes of dark circles & puffiness
Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.
Promotes radiant-looking skin
Strengthens skin's natural barrier
Leaves skin soft and hydrated
All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.
Minimises discolouration
Fades brown spots
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.